To reiterate my feelings about the importance of content when it comes to social media and search engine optimization, I want to share with you a book that is a much read.

Kristina Halvorson and Melissa Rach’s Content Strategy for the Web is a must read!  So much great information in here.

A while back I had the privilege of seeing Kristina speak at An Event Apart in Washington DC and ever since then my perception of content has changed.

Go read this book now!