Having a terrific looking website is crucial when it comes to showcasing your business on the internet. But that in itself is not the only thing you need to worry about. You could have the most amazing web site on the internet, but if your website is not being found by web users, what is the point in having a website at all? The key to success on the internet is being found!

Part of Search Engine Optimization or SEO is what a web developer does to mold the code and content of your website in order to get it closer to the top of the rankings in major search engines such as Google, Bing and Yahoo. SEO is an important aspect of web design that is often over looked. It involves the use of several techniques to manipulate the code, as well as research to find out which keywords best suit your site.

I take this into consideration with every site that I build. I discuss with you the characteristics of your clients, the search terms that you think are applicable to your site and then do the more research to make sure that we are on the right track to getting your site noticed by the search engines.

Many SEO companies “promise” you top ranking on the search engines. I don’t buy into those “promises” though. There is no possible way to make a promise like that because of the nature or search engine optimization . . . it is constantly changing.

In the end it really is a game…a game with a lot of players and no clearly set rules. I don’t promise that I will have your site at the number one spot for your particular search words or phrases, but I can promise you that your site will be better off than if no SEO techniques were used at all.

This is not the only part of SEO, though. Some of it lies in your court. By getting people to become more aware of your site through social media and adding content on blog posts, you too can help in the SEO process.